When it comes to a business, communication is vital. How well you communicate with your clients will have a huge impact on your sales. There are many levels of client communication, there’s customer service, after sales services, and of course, through advertisements. This article highlights the importance of Brand Identity to your business and some guidelines in creating it.
What Do You Believe in?
Think about your product and answer these questions:
What does it do? Who is it for? Why is it available?
These are essential in creating an identity that you want your market to be reminded of and feel once they encounter your business.
Colours and Shapes
Choosing a logo can be fun, exciting but it would be difficult if you don’t have any direction when designing. Your brand identity comes into play when designing or redesigning your logo because it’s an image that will represent everything about your business. According to a study, our brain impressively processes images 60,000 times faster than processing texts. This a big deal because it means that if your logo can encapsulate your brand identity, then you can sell your business and products to consumers faster and efficiently than a blog post, sales agent, or wordy brochures.
Out of Sight, Out of Mind
If your brand identity is rock solid, it will be much easier for you to create brand awareness as you know what message to deliver. Brand Awareness could be a tricky ordeal so just stick with your Brand Identity and think of strategies as to how to be the first brand the customers will be thinking of when needing a product or a service.
Consistency is Key
Whether it’s your store merchandise, signage, social media posts and captions, or how you entertain your clients, everything should be consistent with your brand identity. Consistency will create a strong sense of familiarisation to your clients especially the first timers. This familiarisation is a stepping stone in building a strong community of customers.